About

Hi, I’m Rajesh S.

I believe that growth shouldn’t be random. It should be engineered.

My background is technical. I spent the early part of my career building digital products and interfaces. That experience shaped how I view business growth today: not as a series of lucky breaks, but as a structure that can be built, tested, and optimized.

Today, my focus is entirely on Lead Generation.

I work with service businesses to solve their most expensive problem: finding the next client. I don’t rely on intuition; I rely on processes that deliver predictable results.

This blog is an open record of my work. I am currently testing different outreach methods and acquisition channels, and I share the results here.

On this site, I write about:

• Breaking down complex lead gen strategies into logical steps.
• What the numbers say about cold outreach and inbound attraction right now.
• Honest observations from managing growth for real companies.

If you are interested in the mechanics of how businesses grow, I invite you to read along.